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Marketing Manager Resume Example

See how a professional marketing manager resume showcases campaign results, team leadership, and ROI-driven strategies. Customize for your marketing career.

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Rachel Foster - Profile Photo

Rachel Foster

Marketing Manager

[email protected]+1 (555) 333-4455Los Angeles, CAClass C — Valid U.S. Driver's License

Professional Summary

Results-oriented marketing manager with 6 years of experience driving brand growth and revenue through integrated, data-driven marketing campaigns across B2B and B2C channels. Managed $2M annual budget and a high-performing team of 8, increasing qualified leads by 180% through strategic SEO, paid media, and content marketing initiatives. Proven ability to combine creative brand storytelling with rigorous analytics, achieving consistent 4x+ ROAS on paid campaigns. Expert in marketing automation, CRM strategy, and cross-channel attribution modeling with a track record of delivering measurable business impact.

Work Experience

Marketing Manager

GrowthBrand Inc.

Feb 2022 - Present

  • Managed $2M annual marketing budget across paid, organic, content, and event channels, delivering 22% under-budget while exceeding lead targets
  • Increased qualified lead generation by 180% through a full SEO overhaul, targeted PPC campaigns, and conversion rate optimization
  • Led team of 8 marketing specialists, introducing OKR framework that improved campaign delivery speed by 35%
  • Launched brand repositioning initiative that increased brand awareness by 45% and NPS score from 32 to 58
  • Built cross-channel attribution model in Google Analytics 4, enabling data-driven budget reallocation that improved overall ROAS by 30%

Digital Marketing Specialist

MediaPulse Agency

May 2019 - Jan 2022

  • Managed Google Ads and Facebook Ads campaigns with $500K combined monthly spend achieving 4.2x ROAS across 8 client accounts
  • Grew organic search traffic by 150% through content strategy, technical SEO improvements, and link-building outreach
  • Built email automation workflows in HubSpot generating $1.2M in attributed revenue annually with a 28% open rate
  • Designed and executed A/B testing program across landing pages, increasing conversion rates by 40% over 6 months

Marketing Coordinator

StartBrand Co.

Jul 2017 - Apr 2019

  • Coordinated 20+ marketing campaigns across social media, email, events, and influencer partnerships
  • Managed company social media accounts across 4 platforms, growing combined following from 5K to 45K in 18 months
  • Created monthly performance reports tracking KPIs across all marketing channels, presented to C-suite stakeholders
  • Organized 6 industry events and trade show appearances, generating 300+ qualified leads per event

Education

B.A. Marketing

University of Southern California

2013 - 2017

Professional Certificate in Digital Marketing Strategy

UCLA Extension

2019

Courses & Certifications

Google Analytics Certification

Google

2022

HubSpot Inbound Marketing

HubSpot Academy

2021

Meta Certified Marketing Science Professional

Meta

2023

Languages

English

Speaking: NativeListening: NativeWriting: Native

Spanish

Speaking: FluentListening: FluentWriting: Intermediate

Portuguese

Speaking: BasicListening: IntermediateWriting: Basic

Skills

Google AdsFacebook AdsSEO/SEMHubSpotGoogle AnalyticsContent MarketingEmail MarketingSocial MediaA/B TestingMarketing AutomationBudget ManagementTeam Leadership

This is a sample resume. Customize it with your own experience using our free resume builder.

Tips for Your Marketing Manager Resume

Lead with Revenue and ROI

Marketing is measured by business impact. '180% increase in qualified leads' and '4.2x ROAS' are far more compelling than listing marketing activities.

Show Budget Management

Mentioning budget size ($2M annual budget) demonstrates you can be trusted with significant resources and make strategic allocation decisions.

Include Both Paid and Organic

Show versatility across channels: SEO, PPC, content, email, and social. Managers who understand the full marketing mix are more valuable than channel specialists.

Highlight Team Leadership

Marketing manager roles require people skills. Mention team size, frameworks you introduced, and how you developed your team members.

Key Skills for a Marketing Manager Resume

Campaign ManagementGoogle Ads/PPCSEO/SEMContent StrategyMarketing Automation (HubSpot)Email MarketingSocial Media MarketingAnalytics (GA4)Budget ManagementTeam LeadershipA/B TestingBrand Strategy

Frequently Asked Questions

What should a marketing manager resume include?

A marketing manager resume should highlight campaign results with ROI metrics, budget management experience, team leadership, channel expertise (SEO, paid, content, email), and marketing technology proficiency. Always quantify results with revenue, leads, or growth percentages.

What marketing skills are most in demand?

Digital marketing skills are essential: SEO, Google Ads, marketing automation (HubSpot, Marketo), analytics, and content strategy. Data analysis and A/B testing skills are increasingly important. AI and marketing technology expertise is a growing differentiator.

How do I make my marketing resume stand out?

Lead with measurable results: revenue generated, leads increased, ROAS achieved, traffic growth percentages. Use specific numbers and avoid vague claims. Show both strategic thinking and hands-on execution ability.

Can I create a marketing manager resume for free?

Yes. NoBsResume is 100% free. Choose an ATS-friendly template, add your campaign results and marketing metrics, and download as PDF. No signup, no watermarks.

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