Creative & Marketing

Social Media Manager Resume Example

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Priya Sharma - Profile Photo

Priya Sharma

Social Media Manager

[email protected]+1 (555) 784-3291Chicago, ILClass C — Valid U.S. Driver's License

Professional Summary

Data-driven social media manager with 5 years of experience growing brand audiences and driving engagement across Instagram, TikTok, LinkedIn, and X. Scaled a D2C brand from 12K to 420K followers in 18 months while maintaining a 6.2% average engagement rate. Managed $150K monthly ad spend with consistent 5x+ ROAS across paid social campaigns, contributing to $4.8M in attributed annual revenue. Skilled in building and leading content teams, developing influencer partnerships, and using analytics to continuously refine organic and paid social strategies.

Work Experience

Social Media Manager

Velvet Commerce Co.

May 2022 - Present

  • Grew brand social following from 12K to 420K across Instagram, TikTok, and LinkedIn in 18 months through organic content strategy and influencer partnerships
  • Managed $150K monthly paid social budget across Meta and TikTok Ads, achieving 5.2x average ROAS and $4.8M in attributed annual revenue
  • Built and led a team of 4 content creators, establishing content pillars and a publishing workflow that increased output by 60%
  • Launched a UGC (user-generated content) program that sourced 1,200+ branded posts from customers, reducing creative production costs by 35%
  • Negotiated and managed partnerships with 40+ micro-influencers, generating 8.5M impressions and 320K link clicks at $0.12 average CPC

Social Media Specialist

Amplitude Digital Agency

Sep 2019 - Apr 2022

  • Managed social media accounts for 8 clients across fashion, food, and lifestyle verticals, maintaining 4.5%+ average engagement rate
  • Created and executed 25+ influencer marketing campaigns, generating 12M total impressions and 180K tracked link clicks
  • Developed monthly analytics reports and content calendars, improving client retention rate by 30% through transparent ROI reporting
  • Conducted A/B testing on 200+ ad creatives and audience segments, identifying top-performing combinations that reduced CPA by 42%

Social Media Coordinator

FreshBite Foods

Jan 2018 - Aug 2019

  • Published 15+ posts per week across Instagram, Facebook, and Twitter, growing combined audience by 85% in first year
  • Launched TikTok presence from zero to 35K followers in 6 months with original short-form video content
  • Managed community engagement for 50K+ follower base, achieving 95% response rate within 2 hours on all DMs and comments
  • Planned and executed social media coverage for 10+ live events, generating real-time content that averaged 3x typical post engagement

Education

B.S. Marketing & Digital Media

DePaul University

2014 - 2018

Digital Marketing Diploma

General Assembly

2018 - 2018

Courses & Certifications

Meta Certified Digital Marketing Associate

Meta

2023

Hootsuite Social Marketing Certification

Hootsuite

2022

Google Ads Search Certification

Google

2023

Languages

English

Speaking: NativeListening: NativeWriting: Native

Hindi

Speaking: FluentListening: FluentWriting: Intermediate

Punjabi

Speaking: IntermediateListening: FluentWriting: Basic

Skills

Instagram StrategyTikTok MarketingLinkedIn & X StrategyMeta Ads ManagerTikTok AdsInfluencer MarketingContent Calendar ManagementCommunity ManagementSocial AnalyticsCanva & Adobe ExpressShort-Form VideoHootsuite/Sprout Social

This is a sample resume. Customize it with your own experience using our free resume builder.

Tips for Your Social Media Manager Resume

Show Follower Growth with Before-and-After Numbers

Raw follower counts matter less than growth trajectory. '12K to 420K in 18 months' tells a compelling story. Always include the timeframe and starting point so hiring managers can assess the rate and scale of growth.

Include Engagement Rate, Not Just Follower Count

A 6.2% engagement rate on 420K followers is far more impressive than 1M followers with 0.5% engagement. Include platform-specific engagement metrics to show your audience is active and valuable, not inflated.

Separate Organic and Paid Results

Most social media manager roles require both organic growth and paid campaign management. Show your paid social budget, ROAS, and attributed revenue alongside organic growth metrics to demonstrate full-funnel capability.

Mention Platform-Specific Expertise

Each platform has a unique algorithm and audience. Specify which platforms you have managed (Instagram, TikTok, LinkedIn, X) and your results on each. Avoid vague claims like 'managed social media' without naming platforms.

Key Skills for a Social Media Manager Resume

Social Media StrategyInstagram & TikTok GrowthMeta Ads ManagerTikTok AdsInfluencer MarketingCommunity ManagementContent Calendar & PlanningSocial Analytics & ReportingShort-Form Video ContentPaid Social (ROAS Optimization)Canva / Adobe ExpressHootsuite / Sprout Social

Frequently Asked Questions

What should a social media manager resume include?

A social media manager resume should highlight platform-specific growth metrics (follower counts, engagement rates), paid social ad performance (budget, ROAS, revenue), content creation volume, influencer campaign results, and community management experience. Name specific platforms and tools rather than using generic terms.

What metrics should I include on a social media resume?

Include follower growth (with starting and ending numbers), engagement rate, impressions, reach, link clicks, ROAS on paid campaigns, attributed revenue, and community response times. Before-and-after numbers are especially powerful: '12K to 420K followers in 18 months' tells a clear story.

Which social media tools should I list on my resume?

List scheduling tools (Hootsuite, Sprout Social, Buffer, Later), analytics platforms (native analytics, Sprout, Brandwatch), ad managers (Meta Ads Manager, TikTok Ads Manager), design tools (Canva, Adobe Express, CapCut), and any influencer platforms you use (CreatorIQ, AspireIQ). These keywords help pass ATS screening.

Can I create a social media manager resume for free?

Yes. NoBsResume is 100% free. Choose an ATS-friendly template, add your social media growth metrics and campaign results, and download as PDF instantly. No signup required.

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