Senior Content Writer
Nexus SaaS Inc.
Apr 2022 - Present
- Wrote 120+ SEO-optimized blog posts and landing pages, driving 1.4M organic sessions per year and ranking for 850+ first-page keywords
- Created 15 long-form whitepapers and case studies that generated 3,200 marketing-qualified leads in 12 months
- Developed content style guide and editorial calendar, improving publishing cadence by 40% and ensuring brand consistency across 4 writers
- Collaborated with product and demand-gen teams to produce bottom-of-funnel comparison pages that increased demo request conversions by 28%
- Optimized 60 legacy blog posts through content refreshes and internal linking, recovering 180K in lost organic traffic within one quarter